IGROW study desk and chair participated in the 21st CBME Shanghai Baby and Child Exhibition

The 21st CBME Shanghai Pregnancy, Infant and Child Exhibition ended successfully on July 16.IGROW, the leading brand of children's health home furnishings, participated in the exhibition. It is reported that the CBME Maternity, Infant and Child Exhibition brought together 3000+ high-quality exhibitors from home and abroad, and as many as 4000+ participating brands, covering an area of 300,000 square meters.
IGROW attracted more than 100 mainstream media such as Xinhuanet, Phoenix.com, China Economic Herald, Sohu.com, Dongfang.com, etc., and became the focus of this exhibition.

IGROW, as a modern enterprise integrating the design and development, manufacturing, sales and operation and brand development of children's healthy home products:Family learning seats for children.Home Study Desk Chair.Study desks with storage, has always insight into the health needs of the new generation of consumers, especially young parents. Since its establishment in 2013, it has entered more than 20 mainstream e-commerce platforms such as Taobao, Tmall, and Xiaomi Youpin, and has more than 600 physical stores across the country. Last year, under the environment of the whole year of the epidemic, it achieved annual sales of more than 1.2 billion yuan. It has been the first in sales of Tmall Children's learning table and chair set for five consecutive years, and has become a leading brand in the children's healthy home industry.

This year, IGROW launched a new high-end brand-IGROW U+, and held a new brand launch conference for IGROW U+ at the 21st CBME Shanghai Pregnancy, Infant and Child Exhibition.
At the press conference, Mr. Chen Xianglin, the chairman of the board, reviewed the history of IGROW's headwinds against the epidemic in early 2020, and also described the reasons why IGROW launched the new brand U+: in the past year or so, China has successfully controlled the new crown epidemic and GDP The total value also ranks second in the world. With the rapid recovery and development of the domestic economy and the full liberalization of the three-child policy, the new generation of parents born in the 80s and 90s will certainly pay more attention to children`s health, child growth, and children`s home environment; healthy, high-quality children`s home Products will also become the mainstream of the consumer market.

At the same time, in order to form a brand distinction from online channels, and to resolve contradictions in actual online and offline operations. IGROW U+ will focus on offline store channels, provide localized customer experience and marketing services, aiming to provide consumers with professional Ergonomic Home Study Desk with a more complete range of categories, better material functions, and higher design tunes. Ergonomic Reading Table Chair is looking for franchise Friends of the project provide better entrepreneurial projects.