Gu Haidong, member of the Standing Committee of suzhou Municipal Party Committee and Executive Vice Mayor, encouraged Aiguo to focus on the growth of children and reach a new level

At 10:00 am on April 21st, Gu Haidong, member of standing Committee of Suzhou Municipal Party Committee and Executive Vice Mayor, accompanied by Wu Qi, deputy secretary general of Municipal Government and Director of Municipal Office, Zhang Wei, Deputy Secretary of Xiangcheng District Party Committee and District Head, visited Igrow Once again to investigate and guide the work.

In the Exhibition hall of Igrow, Chairman Chen Xianglin reported the changes and achievements of this year to the mayor from the aspects of market position, category expansion, manufacturing base construction and so on.

After visiting the exhibition hall, the city and district leaders and the company's main person in charge had a discussion.

Chen Xianglin, chairman of Agolor, first reported the overall business situation of the first quarter of this year, and detailed the targeted measures taken by the company on the problems such as the suspension of express delivery and logistics in some cities, the temporary decline in consumption power and the normal operation of offline stores caused by the epidemic. Although the epidemic situation had a certain impact on the production and operation in April, the company is confident to achieve a year-on-year growth of more than 20% in the second quarter through a combination of strategies in May and June, such as replenishment of product lines, expansion of new categories and investment in marketing resources.

After listening to the report, Mayor Gu Haidong gave full affirmation to the company's first quarter over budget and rapid development in the past two years, highly recognized the development strategy of brand positioning Children's learning table and chair set; And pointed out on the spot, in view of the current headquarters of 400 people organization scale and future brand influence shaping needs, suggested the next step to upgrade the office space, better present the brand and product image.

During the discussion, Chen Xianglin, chairman of the board, reported the company's capital operation and preparation for listing, and thanked the municipal, district industry information and financial departments for their help in this process. Mayor Gu haidong said that the fast growth of the company is very difficult, the relevant government departments will give more help, strive for an early listing, through the capital market to further strengthen the company's influence and competitiveness.

When talking about overseas channels, Mayor Gu Haidong shared his feelings about the European and American markets: European and American families tend to buy a large number of children's growth products because of their large house space, strong consumption power and different concepts of child-rearing. At present, Igrow mainly focuses on the domestic market, so we should think and study the market and products in advance, and make a layout for the future. When the time is ripe, we will move to a broader market.

When talking about product research and development, Chairman Chen Xianglin made an understanding of the company's product strategy: centering on the industrial design and marketing of products is the external force, the core force is children's ergonomics research + high standard material selection + to provide better user experience; Mayor Gu Haidong agrees with this, and suggests that more attention should be paid to research and development, and more scientific research should be carried out on Family learning seats for children.Children's learning table And Chair Set centering on consumption upgrading.

When Mayor Gu Haidong asked what specific difficulties the company had at present, Chairman Chen Xianglin said that the current difficulties were temporary and could be digested and solved by themselves. And reported the epidemic prevention measures in the company since the control of the epidemic (regular elimination of office environment, diversion of lunch, rotating home office, etc.), and the humanistic care for the controlled employees and their families; Mayor Gu Haidong once again affirmed the company's behavior, full of expectations for the future development of Igrow into a comprehensive brand for the new generation of children, and encouraged and wished the team of Igrow to work harder and reach a new level!