Massage chairs can relax and relieve fatigue and have become an integral part of many families. However, the purchase of massage chairs may be a headache for ordinary consumers. The reason is that there are many brands of massage chairs, and the quality and characteristics of each massage chair brand are often not well-known. Based on her experience in the massage chair industry for many years, from the perspective of the massage chair brand, I would like to tell everyone about their experience and skills in purchasing massage chairs.
First, the price of massage chairs:
From the aspect of cost performance, it is recommended that we pay more attention to the excellent domestic massage chair brands. For example, the quality and technology of life power are the best. The appearance of Rongtai is general, but the quality is also very stable.
This type of domestic excellent brand, stable quality, low repair rate, and reasonable price, the same function and quality, the price is only about half of pure imported brands, the price is very advantageous. For example: Compared to the 7880 massage chair of OSIM, the Life Power LP7000 massage chair has the same level of quality, function and massage. Osim7780 massage price is 55,800 yuan, and life force LP7000 in Beijing chair massage chair mall this type of massage chair franchise store price is only more than 20,000, we can see the price advantage of domestic massage chair is very big!
Second, the function and quality of massage chairs:
The real imported brands are: Panasonic, Fuji, Sanyo and OSIM. (Of course, there are also many private small brands in the industry who claim to be foreign brands. They are not within the scope of my discussion.)
Imported brands of high-end machines, the price is very expensive, Panasonic, Fujitsu, Sanyo and other models of imported brands full-featured prices are more than 40,000, than life-like domestic brands like good quality similar to some aspects or slightly better. But the price is more than twice as expensive! So the price is not high.
Sanyo, Fuji, and Panasonic all have their own characteristics, older qualifications, and more prominent science and technology. The disadvantages are that the price is too high, the high-end models with better functions are over 45,000, and they also have 1-2 million low-end models, but they are all domestic OEMs. They are not as good as the domestic brands' chairs. Fooled. So Japan's massage chair, buy it to buy more than 40,000, really good! 30,000 or less of the OEM products, do not consider it, it is better to just buy a domestic brand value.
The best brands in the country are Hong Kong Life Power Massage Chairs and Shanghai Rongtai Massage Chairs. The product quality is very close to the imported brand, and even some functions, it has surpassed Panasonic, Fuji and other imported brands. In particular, the Life Force LP7000 was named the best massage chair of the year 2009. This is a very good example. It is enough to prove that the domestic massage chair is not worse than the imported brand in terms of technology and quality, but in terms of brand awareness and brand publicity In other words, Panasonic and other imported brands still have great advantages. Domestic brands still need to work hard.
Third, massage chair brand introduction:
【OSIM Massage Chair】
OSIM is a relatively large share of the domestic market, especially in Guangdong, Hong Kong, Beijing, Shanghai and other major cities. OSIM's promotion is very good. It is estimated that half of the money spent on massage chairs is spent on advertising. Therefore, it is expensive to sell, and you have to understand people, huh, huh. The sales staff's explanation of product knowledge and sales skills are also the most professional of all brands. Generally, they enter their counters, and it is difficult to empty-handedly display them. The shopping guide will explain the benefits of massage very meticulously, explain the popularity of their brands, and use various sales techniques to allow you to buy their products.
They will say that they are Japanese. In fact, they are Singapore's brands (listed as health-care equipment companies). Many of their products are also brand-named, and only 50,000 of them are imported from the massage chairs. The rest are domestic Worker's.
In addition, such as their eye massager, people who do this industry know that it is time to relax the product and paste their brand, but they will not tell consumers the death, there are other products, they often It is not true that it is imported from Japan. Therefore, you must be careful when you go to buy a massage chair. In particular, if you tell you that it is imported, you have to show him the proof.
OSIM pays great attention to the advertising effect and has invited many celebrities to endorse their products. The packaging of the products is also very good. But knowledgeable people will know that their product's price/performance ratio is very low. To buy OSIM, they must pay for their advertising expenses. You must prepare for this.
OSIM's more than 50,000 high-end massage chairs are fine. The price is between 1-2 million. The function is very simple. It can be fooled and fooled by laymen. Those who really use massage chairs will certainly not buy it. To buy his cheap chair, might as well go to spend a million to buy a domestic massage chair.
【Life Power Massage Chair】
Life Power Massage Chair is a brand of old massage chairs in Hong Kong. It has been produced in Dongguan's own factory and has been very successful in the Hong Kong market. It is an influential brand, but in the mainland China, there is basically little publicity.
I have worked as an agent for them for several years since 2000. I feel that the life force is still a very solid brand. The boss and the designer are all Hong Kong people. They are relatively regular in doing things and have been doing their own product development and production. The main focus is on the product, and it does not focus on publicity as much as other brands. His development ideas are a bit like the Gree in the air conditioner, professional, rigorous, and focus on their own technology, have their own ideas, so his own research and development of product quality is good, but also has its own unique personality, especially the appearance and massage experience New features such as 3D massage and automatic body shape detection have long been standard in all of their models, and are clearly one step ahead of other domestic brands. In the past few years when I was his agent, the customers in the hands were generally very satisfied with his products, and the repair rate was extremely low. It was a few brands that I operated and had the lowest repair rate. I almost didn’t use them as a seller during those years. To consider the issue of after-sales maintenance of life-dynamic products, unlike those of other domestic brands, the chairs are always out of order. Unfortunately, now that their manufacturers began to pay attention to regulate their sales channels, I have not been able to continue to be his agent. I should say that life motivation is a brand I still feel very emotional, and it is indeed a good choice for consumers. , quality is very close to imported products.
Although the power of life is good, but the problem is that advertising and publicity are not done well, and people who do not understand the massage chair do not know much about this brand. If the publicity is done more properly, it is estimated that the vitality of life should be domestic for a decade ago. The first brand, but unfortunately! One of my industry friends is still in Beijing as a life force retailer. I heard that the sales volume is very good. It is said that their sales in a branch store in Chaowai SOHO Chair Massage Chair Mall in Beijing stabilized at several hundred thousand yuan per month and listened to him. The most popular models for power now are the LP7000 and LP5300i. In particular, the Life Force LP7000 was named the best massage chair of the year 2009, and is also the most popular massage chair in the industry.
【Rongtai Massage Chair】:
Consider the relatively big names in China, in Beijing, Shanghai and other large cities, advertising is much more, have their own factories, there are also 3D high-end massage chairs. However, some of the appearance of soil, belonging to the less innovative old brands, new technologies, new shapes, the use of new concepts too little, always feel a bit behind the industry's development speed. I didn't actually sell Rongtai massage chair. I don't know much about the situation, but I heard that Rongtai's product quality is still good.
[Alice massage chair]:
There is also a certain degree of brand awareness, especially in Beijing and Shanghai. There are many people who know it in Beijing and Shanghai, but overall, the market share is too small, especially if you don't brandy yourself as an American brand, many consumers are quite disgusted with this.
There are many other domestic massage chair brands, but the basic is not very climate, the influence is very small, the domestic small brand massage chair feels a bit like to China's cottage mobile phone, the function is very much, but the appearance is very fancy and low-grade The quality is not as good as those mentioned above. When choosing, it's best to be careful. And now a casual domestic brand, obviously a typical private enterprise, prefers to pack itself into the American, Spanish, and French brands. It feels like this makes no sense. It all regards consumers as fools. In fact, consumers understand it. .
Fourth, on the price of massage chairs:
We have been doing this industry for a long time, we all know. If the price of the imported massage chair is low, it will not reach the good massage effect. The number of imported massage chairs should be at least 40,000. The chair of 60,000 or so is considered to be the top technology, and of course there are For hundreds of thousands, that contains medical components. Thousands of pieces, more than 10,000, do not choose to import, completely rubbish in the massage chair, even a lot worse than domestic brands.
If you are not the kind of Lord who does not care about money and want to buy good quality and reasonable prices, I would recommend the best brands in China: Life Power or Rongtai. Their 20,000-plus chairs are basically close to the quality of Panasonic, OSIM's 40,000 or so chairs, and are the most affordable brands.
Five, massage chair to buy skills:
There is also a little trick in the purchase of massage chairs. It is usually not wrong to buy the most expensive chair for each brand. Many years ago, we were fighting in the front line. When we were selling at a shopping mall, we got off work and only took a massage chair at the top of each brand. After sitting on the best one, the other low-end models would obviously be done. I feel blunt. People who do not understand this industry generally, especially those who sit on a massage chair for the first time, do not feel very strongly, and it seems to be a good idea for anyone to sit on him. Only patient comparisons can taste the difference. The building is mainly to buy a massage chair, be sure to go to the pro test, but also to patiently try, more to listen to the sound, to suddenly know how the quality of the chair, good quality massage chair, almost no mechanical noise. The kind of noisy chair is obviously of poor quality. Compared with the feeling of product massage, can we know if it is suitable for ourselves? Each chair has its own advantages and disadvantages. No one is perfect. Even if it is the life force of the lp7000, the hottest massage chair in the industry, there will be people who can pick out less than satisfactory places. These are normal. What are the important things that you need to find out about what you are most concerned about? Can he meet your needs for use? No matter how good the branding is, it is useless. The most important thing is that it is best for you.
If you just want to spend less than 5,000 yuan to buy a massage chair, I suggest that you still forget, this price you will not buy a real good massage chair, it is better to buy separately, back to buy a massage cushion can , To be small, not large, small mobility is relatively strong, the price is in the hundreds to more than a thousand, you can consider Ao Jiahua, OTO, Sanyo massage cushions. OSIM and OTO also have a cushion that is hammered. It is best not to buy it. It is necessary to buy and knead it. Kneading is the most common method used in massage chairs and it is also the best way to relieve pressure on the spine. Hammering can only relax muscles, and the position of the head and heart is not very suitable for hammering.
Then can be equipped with a leg massager, must be air pressure, there must be legs and footsteps, the foot must also take a shiatsu massage, that kind of roller, although comfortable, but the health effect is not great, not as good as Pressure-type, you can focus on the health points like Yongquan massage. Recommended life force and OSIM, Panasonic, Sanyo's leg massager. Or OTO's electronic acupuncture massage machine is to relax muscles through micro-current, and air pressure is two kinds of massage methods.
Massage sticks do not need to buy, generally buy back to use when they are placed there when the furnishings, especially OSIM has a very large, and its own operation is really bad, others can not help you every day.
Sixth, massage chair purchase channels:
1. Shopping malls, supermarkets.
Comments: The same products in the shopping malls are expensive, display products, shopping guide to the massage chair is very poor understanding, professional things basically do not understand, but more convenient to buy, suitable for map convenience, do not care about spending more money friends. It is understood that shopping malls and supermarkets are now the most common way for everyone to purchase a massage chair. Due to the high rents of stalls in shopping malls and the need to pay about 30% of sales as management fees for shopping malls, the sales price of massage chairs in shopping malls is bound to be significantly higher than other places. For example: The same life-powered LP7000 massage chair in the East Third Ring Road, Beijing Pacific Department Store price is 43,800 yuan, and in the side of the Beijing chair massage chair mall, the price is 22,000 yuan. Visible, buy a massage chair, different channels, different prices!
2. Fitness equipment store reviews: The price is slightly lower than shopping malls and supermarkets, but is significantly higher than professional massage chair franchise stores. Since the business is mainly for fitness equipment, the degree of understanding of the massage chair is generally insufficient, and there is no way to get very professional guidance on the massage chair. Fitness equipment store main products such as treadmills, exercise bikes and other fitness equipment, while some businesses will also open up a small space to display and sell massage chairs, so the choice of products is still relatively small.
3. Massage chair franchise store reviews: low prices, product selection space, professional services, highly recommended! However, professional massage chairs are rare and not particularly convenient. For example, there are only two genuine massage chair franchises in Beijing as a whole: East Beijing's 3rd Beijing Chair Massage Chair Mall and Xisanhuan Massage Chair Shop. The advantages of massage chair franchise stores are comprehensive: 1. The price is significantly lower than supermarkets and fitness equipment stores. Massage chair franchise stores are often run by local agents in the brand, so the price advantage is large. At the same time, marketing costs such as rent are also lower, so massage chairs can be purchased at a lower price. The above mentioned example: the same life force LP7000 massage chair, the price of Beijing Pacific Department Store is 43800 yuan, while the price of the Beijing chair massage chair mall is 22000 yuan. 2. More professional services. Because of their professionalism, massage chair franchised stores usually have the ability to provide after-sales services that can help customers solve problems that cannot be solved by some manufacturers and shopping malls. For example, they need to move machines, repair after the warranty period, and so on. They can all help. The customer is well resolved. In addition, when you purchase various questions, you can usually get them better answers. 3. There are many brands of massage chairs, and there is plenty of room for choice. Consumers can try a lot of different brands of massage chairs, you can carefully compare and then decide which one to choose. In order to avoid trials by all brands, we try out products of various brands.
4. Through the online purchase of massage chairs, online purchase of massage chairs, although the price is relatively lower, but the worst security, can be described as the most reliable way to buy. Mainly due to the following reasons, it was decided that the massage chair is not suitable for the purchase method of off-site shopping:
1, no after-sales service. This is a fatal flaw in mail order. The massage chairs sold in the regular channels are quite adequate in terms of after-sales service protection. Any problems in use are serviced by the manufacturers. The off-site online shopping method, many of the vendors are not authorized by the regular manufacturers, such merchants sell goods, manufacturers will not provide any after-sales service. After-sales service is a problem that consumers must pay attention to, otherwise it will cause great trouble for future use.
2, fake goods. At present, many hot massage products have appeared on Taobao. In particular, the current life-saving leg massage LP399, Taobao's counterfeit goods are countless, and many consumers do not Know how to tell.
3, large size, not suitable for mailing. The weight of a massage chair usually reaches 200 pounds or so, and it is easily damaged during transportation, and the logistics costs are high.
In summary, massage chair products are not suitable for the use of off-site online shopping, we must choose those who have a physical store, a regular retailer with after-sales service capabilities. And before buying, you must go to the store and experience it. The quality of the massage chair is very different. It is difficult to feel it without personally trying it out.
September 13, 2022